Rose farming in Kenya

Although great progress is being made on sustainability in the rose sector in Kenya, worker’s wages need to double or even triple for them to sufficiently provide for themselves and their families, as suggested in the P+magazine article. The results communicated in this article is sourced from a True Price study made in partnership with the NGO Hivos. This article also describes the vulnerability of women workers to gender discrimination and sexual violations, often trust is abused when depending on overtime and other in-kind benefits. A key CSR study cites that sexual harassment and intimidation occurs in half the Kenyan rose farms assessed.


This infographic gives an impression of an actual wage and the gap to reach a living wage for single and double parent households. True Price’s Living Wage study finds that over half of women working in Kenyan Rose farms are single mothers and are the sole provider for their families.

Read our report on the business case for a living wage in Kenyan rose farming. This was an assignment comissioned by the international NGO Hivos.

Follow us @TruePrice to find out how else we contribute to the case for a Living Wage.

Future of Coffee Depends on Adequate Income for Farmers

The coffee sector praises sustainability and yet the chances are the coffee you’re drinking came from farmers living below the poverty line with little security in the future of the farms.

True Price undertook the first study of its kind with Fairtrade International; a detailed analysis of coffee farmer income across seven coffee producing countries: Rwanda, Tanzania, Uganda, Kenya, India, Indonesia and Vietnam.

True Price examined how much farmers earn from coffee and what positive or negative impact the amount has on the overall household income.  This infographic demonstrates the disparity of total household income per country.

In all cases, coffee farming is not the sole income of a household, often it is necessary to make income from different agri-production or non-farming income. Interestingly, the dependence of coffee farming as income varied greatly between different producing countries. Farmers in Indonesia rely heavily on their income from coffee whilst Kenyan farmers earned the majority of their household income from other good or non-farm income. Indonesian farmers also make the highest profit per/kilo due to high yields, whilst Kenyan coffee farmers make a large loss of profit and so must absorb this my earning money by other means.

Looking at income in this way is a critical step to work towards a fair, sustainable Living Wage for Coffee farmers.

Discover more in  the Fairtrade International Executive Summary


Alliander’s Integrated Impact

True Price has mapped the impact of all activities of Alliander, the largest energy network supplier of the Netherlands. We looked at impacts on six capitals: financial, produced, intellectual, environmental, social and human capital. For this, we used our Integrated Profit and Loss tool and worked together with Ecofys.

Alliander has set itself high ambitions with respect insight into their impacts, both positive and negative. In 2016, Alliander and True Price, together with Ecofys, started with the quantification and monetization of Allianders impacts, such as the impact of CO2 emissions or the employment of people with a distance to the labor market.

The calculations of the impacts have been published in Allianders annual report and a seperate impact report. Please read the annual report (in Dutch) here and the impact analysis (in Dutch) here.

True Price launches new products

True Price introduces a range of new tools tailored for businesses & financials and NGO’s & Institutions. We leverage on our world leading expertise in impact measurement and valuation to help professionals manage impacts. Our products build onto the familiar concepts that we developed like True Pricing and the Integrated Profit and Loss.

Please explore how we help businesses & financial institutions and NGO’s & Institutions.

ABN AMRO’s Main Contribution to Society Consists of Creating Financial and Social Capital

One way that ABN AMRO understands the scope and complexity of its impact on society is by analysing the Integrated Profit & Loss (IP&L) account.

The IP&L attributes a financial value to non-financial effects, such as carbon emissions, a sense of community and well-being. The IP&L recognises the six capitals as defined by the International Integrated Reporting Council (IIRC).

This is in line with ABN AMRO’s current reporting approach. Together with True Price, a social enterprise that helps companies quantify and improve their societal impact, ABN AMRO started three IP&L pilot projects in 2015. True Price supported ABN AMRO in their first attempt to measure the impact of our mortgage services, our investments in the cocoa chain and the bank as a whole. The pilot projects produced a first indication of key value drivers, risks, opportunities and actions that could improve our impact on society.

A visual showing the IP&L of the Mortgages portfolio of ABN Amro in 2014 is provided below.

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For more information on our cooperation and to download the report: Introducing the Integrated Profit & Loss Account to ABN AMRO