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Een impactmeting van sociale participatie bij de Meerlanden

Investeren in sociale arbeidsparticipatie door bedrijven loont. Een baan draagt bij aan een beter leven, zowel voor de werkende als zijn omgeving. Welzijn en welvaart van deelnemers nemen toe. De kosten van gemeenten gaan omlaag en de inkomsten van het Rijk omhoog. Effecten die lang aanhouden, omdat mensen vanuit werk gemakkelijker doorstromen naar ander werk. Dit blijkt uit berekeningen van True Price in opdracht van grondstoffen- en energiebedrijf Meerlanden.

Lees het volledige rapport hier.

Integrated Profit and Loss of ABN AMRO

Can we measure long-term value creation? Yes, we can – with the Integrated Profit & Loss

The Integrated Profit & Loss account (IP&L) gives ABN AMRO a tool to measure value creation for stakeholders. It shows how much positive and negative value they create for society. The IP&L is an extension of the traditional P&L, which captures financial value creation for shareholders; the IP&L captures financial and non-financial value creation for all stakeholders. It quantifies our key impacts, such as profits, customer satisfaction and CO2 emissions, and monetises these impacts to make them comparable.


Read the full report on Integrated Profit and Loss of ABN AMRO here

Integrated Hotspot Analysis: the negative and positive impacts of food

Commissioned by the Dutch Ministry of Economic Affairs, True Price and Wageningen Economic Research have developed an approach where positive and negative societal effects of the production and consumption of food can be monitored. The goal is to ultimately provide businesses and consumers with more possibilities to take decisions which will result in contributing to a more sustainable food chain. Read the letter of the State Secretary of Economic Affairs Martijn van Dam here.   

The effects

The new approach has been applied to five food products. Potatoes, fresh green beans, whole milk, minced beef from the dairy farm and pure chocolate. Examples of positive effects of food are: more employment, higher salaries, knowledge building and increased health. Negative effects are e.g. climate change, water pollution, biodiversity, child labor and underpayment.

The results of the study show e.g. that milk scores relatively positive on health but negative on quality. Green beans score relatively positive on consumer health and have limited effects on water quality. A disadvantage of green beans is that cultivation requires a lot of land and that in comparison to the average food product a lot of fertilizer is needed. This results in greenhouse gas emissions and a decline of biodiversity. Wageningen Economic Research and True Price will further apply the method on more food products in the near future.
The results of the negative and positive impacts of the average food product are displayed in figure 1. This systematic approach is universal and can be applied to all food products. The methodology does not give absolute outcomes to whether something is good or bad, but rather shows relative scores compared to average effects of food.

Figure 1: The societal effects of the production and consumption of pure chocolate. 


The six capitals of the IIRC

The most material positive and negative impacts in the supply chain of a product are mapped. Material impacts are those impacts that have a considerable (potential) effect on society. The analysis results in a compilation of impact ‘hotspots’, categorized into financial, manufactured, intellectual, natural, social and human impacts for each step in the supply chain. This is in line with the recommendations of the ‘International Integrated Reporting Council’.

Read the full report of True Price and WUR here

SDG Food Initiative

It is widely known that transformation of the agri-food system is crucial to achieve the Sustainable Development Goals (SDGs). This point is stressed by the Food and Agriculture Organization (FAO) of the United Nations. The Director General, José Graziano da Silva states: ‘The SDGs are interlinked and interdependent. But SDGs 1 [poverty] and 2 [hunger] are particularly central to achieving the overall agenda. Many of the goals, such as health and education, cannot be achieved without Zero Hunger’. Hans Eenhoorn of Worldconnectors, former vice President of Unilever (Foods) and member of the United Nations Task Force on Hunger puts it as: ‘We cannot accept a world in which one billion wealthy people are getting sick from over-consumption (obesity, diabetes, cardiovascular diseases etc.) whilst simultaneously one billion people are starving from food shortages, rendering so many physically and mentally incapacitated’.


Table: an overview of the food related SDG’s.

SDG table
The Dutch government, private sector and civil society have taken many initiatives to work towards making the food sector more sustainable. The Dutch government highlights the need to address methane emissions and obesity in a CBS report  and its efforts for food security and nutrition in a recent report. The private sector has taken dozens of initiatives, as shown in a report (in Dutch) by food business association FNLI. Civil society, organizations such as Hivos and Fairtrade International are working internationally to tackle hunger, poverty and agricultural sustainability, creating a Food Change Lab and Living Wage Benchmarks respectively.

The need for a Dutch SDG Food Roadmap

Whilst ambitions are high we lack a clear policy vision. This includes a roadmap, an overview of initiatives, and a clear monitoring system. The roadmap should give active food sector parties a clear idea of what actions should be taken, when and by whom. An overview of initiatives should show the gaps or successes and prevent complacency. A monitoring system should track progress and stimulate new activity where needed. A fine example of a roadmap for the energy sector for 2030 is Het Nationale Energie Akkoord. Without a policy vision, the Netherlands holds a short-sighted agenda to tackle the global food related SDGs.

The launch of the SDG Food Initiative (SFI)

HAS Hogeschool, True Price, the SDG Charter and Worldconnectors aim to contribute to the development of an SDG 2 (and 12.3) policy vision using their expertise and leverage through the SDG Food Initiative (SFI). At the end of 2016, 40 food sector representatives stressed the need for this initiative at Transform Your World. Now the SFI is being carried forward by discussion between sector representatives on creating the policy vision. There are multiple ways to become involved:

Create a profile and upload your food related initiatives on the SDG Gateway: a ‘go to’ environment where Dutch SDG initiatives can be promoted and discovered.

Join the SDG Charter Event on September 25 for a workshop surrounding the SFI: Tickets here

Support initiatives or seek sector expertise, reach out to Rosalie de Bruijn through

Visit the Worldconnectors’ website to keep track of recent updates of de SDG Food Initiative’s activities.




Rose farming in Kenya

Although great progress is being made on sustainability in the rose sector in Kenya, worker’s wages need to double or even triple for them to sufficiently provide for themselves and their families, as suggested in the P+magazine article. The results communicated in this article is sourced from a True Price study made in partnership with the NGO Hivos. This article also describes the vulnerability of women workers to gender discrimination and sexual violations, often trust is abused when depending on overtime and other in-kind benefits. A key CSR study cites that sexual harassment and intimidation occurs in half the Kenyan rose farms assessed.


This infographic gives an impression of an actual wage and the gap to reach a living wage for single and double parent households. True Price’s Living Wage study finds that over half of women working in Kenyan Rose farms are single mothers and are the sole provider for their families.

Read our report on the business case for a living wage in Kenyan rose farming. This was an assignment comissioned by the international NGO Hivos.

Follow us @TruePrice to find out how else we contribute to the case for a Living Wage.