Incubate market transformation



  • Make externalities visible along the value chain
  • Identify, assess and promote improvements along the value chain
  • Monitor externalities over time
  • Facilitate the stakeholder dialogue
  • Execute evidence based campaigns


  • Increase positive impact by constructive approach
  • Stimulate collaboration between value chain actors
  • Provide the infrastructure to set and monitor concrete goals and targets


Example projects

The study provided royal DSM with insights into the impact of OatWell®. This enables the company to understand and manage their impact.

True Price and IDH have calculated the external costs of cocoa from Ivory Coast to identify innovative projects for the cocoa sector.