Team

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Adrian de Groot Ruiz

Adrian de Groot Ruiz is Executive Director of True Price. Previously, he was Assistant Professor of Finance at Radboud University.

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True Price Team_Michel Scholte

Michel Scholte

Michel Scholte is a Director and co-founder of True Price.

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Reinier Adelhart Toorop

Reinier de Adelhart Toorop

Reinier de Adelhart Toorop is project manager at True Price. Previously he was Research Associate at Roland Berger Strategy Consultants.

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Xochitl de Groot

Xochitl de Groot is the Marketing and Office Manager at True Price. Previously she was Sales and Marketing Associate at The Chatwal, New York.

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Andrea Rusman

Andrea is an Associate at True Price. She obtained a MSc in Econometrics, specializing in game theory, from the University of Amsterdam.

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Pietro Galgani

Pietro works as a Team Leader at True Price. He is a sustainability researcher with a background in industrial ecology, life cycle assessment and international development.

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Roland van Keeken

Roland works as an Associate at True Price and was previously a Consultant at Deloitte Financial Risk Management.

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Evelijn Martinius

Evelijn Martinius is a fellow at True Price. She obtained a research MSc in Public administration at Utrecht University and a BSc in Political Science at the Vrije Universiteit.

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Sven Renon

Sven Renon is an Associate at True Price with a passion for data visualization. Previously he worked as a Policy Advisor at the Ministry of Finance.

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Floor van den Elzen

Floor is a trainee at True Price. She holds an MSc in Sustainable Development, specializing in Environmental Governance and a BA in History.

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Lewis Zwart

Lewis is an analyst intern at True Price. She holds a MSc and BSc in Mathemetics from the University of Amsterdam.

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Emmanouela Varoucha

Emmanouela Varoucha is an analyst intern at True Price. She obtained an MSc in Environment and Resource Management from VU Amsterdam and a BA in International and European studies.

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Jelena Mnacakanjan

Jelena Mnacakanjan is an analyst intern at True Price. She holds a MSc in Environmental Management and Policy from Lund University (Sweden), an additional MA in China in Comparative Perspective from London School of Economics (LSE) and a Bachelor’s degree from University of Manchester (UK).

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Demba Lehrer

Demba Lehrer is a Marketing & Sales Intern at True Price. He’s in his final year at global top-10 hospitality school Hotelschool The Hague. He’s also the founder of Farmed Today B.V.

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