Adrian de Groot Ruiz
Adrian de Groot Ruiz is Executive Director of True Price. Previously, he was Assistant Professor of Finance at Radboud University.
Michel Scholte is a Director and co-founder of True Price.
Reinier de Adelhart Toorop
Reinier de Adelhart Toorop is project manager at True Price. Previously he was Research Associate at Roland Berger Strategy Consultants.
Xochitl de Groot
Xochitl de Groot is the Marketing and Office Manager at True Price. Previously she was Sales and Marketing Associate at The Chatwal, New York.
Andrea is an Associate at True Price. She obtained a MSc in Econometrics, specializing in game theory, from the University of Amsterdam.
Pietro works as a Team Leader at True Price. He is a sustainability researcher with a background in industrial ecology, life cycle assessment and international development.
Roland van Keeken
Roland works as an Associate at True Price and was previously a Consultant at Deloitte Financial Risk Management.
Evelijn Martinius is a fellow at True Price. She obtained a research MSc in Public administration at Utrecht University and a BSc in Political Science at the Vrije Universiteit.
Sven Renon is an Associate at True Price with a passion for data visualization. Previously he worked as a Policy Advisor at the Ministry of Finance.
Floor van den Elzen
Floor is a trainee at True Price. She holds an MSc in Sustainable Development, specializing in Environmental Governance and a BA in History.
Lewis is an analyst intern at True Price. She holds a MSc and BSc in Mathemetics from the University of Amsterdam.
Emmanouela Varoucha is an analyst intern at True Price. She obtained an MSc in Environment and Resource Management from VU Amsterdam and a BA in International and European studies.
Jelena Mnacakanjan is an analyst intern at True Price. She holds a MSc in Environmental Management and Policy from Lund University (Sweden), an additional MA in China in Comparative Perspective from London School of Economics (LSE) and a Bachelor’s degree from University of Manchester (UK).
Demba Lehrer is a Marketing & Sales Intern at True Price. He’s in his final year at global top-10 hospitality school Hotelschool The Hague. He’s also the founder of Farmed Today B.V.