Team

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Adrian de Groot Ruiz

Adrian de Groot Ruiz is Executive Director of True Price. Previously, he was Assistant Professor of Finance at Radboud University.

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True Price Team_Michel Scholte

Michel Scholte

Michel Scholte is a Director and co-founder of True Price.

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Reinier Adelhart Toorop

Reinier de Adelhart Toorop

Reinier de Adelhart Toorop is project manager at True Price. Previously he was Research Associate at Roland Berger Strategy Consultants.

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Xochitl

Xochitl de Groot

Xochitl de Groot is the Marketing and Office Manager at True Price. Previously she was Sales and Marketing Associate at The Chatwal, New York.

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Andrea

Andrea Rusman

Andrea is an Associate at True Price. She obtained a Master’s degree in Econometrics, specializing in game theory, from the University of Amsterdam.

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Pietro Galgani

Pietro works as Senior Analyst at True Price. He is a sustainability researcher with a background in industrial ecology, life cycle assessment and international development.

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Roland van Keeken

Roland works as an Associate at True Price and was previously a Consultant at Deloitte Financial Risk Management.

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Charlotte

Charlotte Cooke

Charlotte is a Marketing and Communications Intern at True Price. She holds an MA in Film Theory and a BAhons in Philosophy and Psychology from Newcastle University.

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Jelmer de Boer

Jelmer de Boer

Jelmer is an Analyst Intern at True Price. He obtained a Master in experimental physics and a Master in theoretical chemistry at the University of Amsterdam.

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