Team

Adrian de Groot Ruiz

Adrian de Groot Ruiz is Executive Director of True Price. Previously, he was Assistant Professor of Finance at Radboud University.

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Michel Scholte

Michel Scholte is a Director and co-founder of True Price. He is a social entrepreneur, dedicated to a more equitable and circular economy.

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Reinier Adelhart Toorop

Reinier de Adelhart Toorop

Reinier is Project Manager at True Price. Previously he was Research Associate at Roland Berger Strategy Consultants.

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Florian Reuter

Florian is a Project Manager at True Price. He was previously a manager at Deloitte Risk Advisory and holds a MSc in Mathematics.

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Pietro Galgani

Pietro is a Team Leader at True Price. He is a sustainability researcher with a background in industrial ecology, life cycle assessment and international development.

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Andrea Rusman

Andrea is an Associate at True Price. She obtained a MSc in Econometrics, specializing in game theory, from the University of Amsterdam.

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Roland van Keeken

Roland is a Senior Associate at True Price and was previously a Consultant at Deloitte Financial Risk Management.

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Sven Renon

Sven is a Senior Associate at True Price with a passion for data visualization. Previously he worked as a Policy Advisor at the Ministry of Finance.

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Martina Vilhar

Martina is the Office Manager and has a versatile role. From managing agendas, administration, finances to working on operations, translation, HR, social media and communication tasks, she is ensuring a smooth flow of company’s processes.

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Floor van den Elzen

Floor is a Trainee at True Price. She holds an MSc in Sustainable Development, specializing in Environmental Governance and a BA in History.

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Jelmer de Boer

Jelmer is an Trainee at True Price. He obtained a MSc in Experimental Physics and a MSc in Theoretical Chemistry at the University of Amsterdam.

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Lewis Zwart

Lewis is a Trainee at True Price. She holds a MSc and BSc in Mathemetics from the University of Amsterdam.

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Emmanouela Varoucha

Emmanouela is a Trainee at True Price. She obtained an MSc in Environment and Resource Management from VU Amsterdam and a BA in International and European studies.

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Averill Daly

Averill is a Project Support Officer. She received her MSc in International Development Studies from the University of Amsterdam and her MA in International Relations and Social Anthropology from the University of St. Andrews (Scotland).

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Toby Smith

Toby is a Senior Analyst Intern at True Price. Previously he worked as a Consultant Civil and Structural design Engineer and an Application Support Engineer at a specialist software company related to the financial trading sector.

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Noortje Keurhorst

Noortje is an Analyst Intern at True Price. She currently studies Environmental Sciences at Wageningen University and holds a BSc in International Business Administration from Erasmus University Rotterdam.

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Sean Goodwin

Sean is a Sales and Marketing Intern at True Price. He obtained an MSc in Environment and Resource Management from Vrije Universiteit, Amsterdam, specializing in ecosystem services and biodiversity conservation.

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Paul Glade

Paul is an Analyst Intern at True Price. He is currently pursuing an MSc in Industrial Economy from the Technical University of Delft and the Leiden University.

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Anne Mesguich

Anne is an Analyst Intern at True Price. She is currently obtaining her MSc in Finance & Investments (Advanced) from the Erasmus University of Rotterdam. Before that, she obtained a BSc in International Business from Maastricht University.

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