Adrian de Groot Ruiz is Executive Director of True Price. Previously, he was Assistant Professor of Finance at Radboud University, where he did research into behavioral economics and sustainable finance. Adrian holds an MSc in Econometrics (cum laude) and a PhD in Economics (cum laude) from the University of Amsterdam. Adrian is a member of think tank Worldconnectors, where he co-chairs the working group addressing the Dutch corporate SDG Agenda. This year, Adrian is listed number 7 of the “Sustainable Top 100″, a renowned list of Dutch professionals who are active in sustainability. Adrian is a alumnus of the Global Shapers Amsterdam (a World Economic Forum community).