Everything you buy leaves traces behind. Your morning coffee, daily T-shirt, or evening lipstick. Often, natural and social costs are involved. Examples of social costs are extremely low wages or an unsafe work environment, and natural costs are air pollution or climate change. People and nature pay a price for this damaged, which isn’t included in the prices you pay at most stores.

At True Price, our mission to make it possible for you to see and improve the true price of your products. We opened the True Price Store to offer true price products to consumers.

True Price also guides companies towards applying true price practices. Use our resources or contact us to learn how we can help you.

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