A True Price is the market price plus the social and environmental costs of a product.

A growing number of farmers, producers, shops, wholesalers, cafes, restaurants and supermarkets work on true pricing.
2020 marked the opening of the world’s first True Price Store, and the world’s first supermarket. Here consumers can actually see and pay the true price!

Join our growing movement of consumers, businesses, institutions that want to see and improve the True Price of products.


We are building the open source Global True Price Standard, via the True Price Foundation.

Visit True Price Foundation

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