In a recent assessment, True Price calculated the true price of bananas and exposed the external costs in their production.
As the most traded fruit on the planet and with a low price tag for consumers, we seem to be well and truly seduced.
What we do not see is the True Price; a price that includes environmental costs like damage from agrochemical farming or rainforest depletion and the social costs of low wages and poverty.
As seen here, True Price finds that Fair Trade banana production has lower environmental and social costs then the conventional. By supporting Fair Trade as a more sustainable model, we can contribute to reaching the planet’s 2030 SDG.
Have a look at the report published via Fair Trade Max Havelaar. (In Dutch)