True Price Banana report

In a recent assessment, True Price calculated the true price of bananas and exposed the external costs in their production.

As the most traded fruit on the planet and with a low price tag for consumers, we seem to be well and truly seduced.

What we do not see is the True Price; a price that includes environmental costs like damage from agrochemical farming or rainforest depletion and the social costs of low wages and poverty.

2017-06-02 16_56_41-Externe_kosten_van_bananenproductie.pdf

As seen here, True Price finds that Fair Trade banana production has lower environmental and social costs then the conventional. By supporting Fair Trade as a more sustainable model, we can contribute to reaching the planet’s 2030 SDG.
Have a look at the report published via Fair Trade Max Havelaar. (In Dutch)