What is the true price of a pair of jeans?
On average the true price is 33 euros above the retail price.
How can this gap be closed? The cotton must be produced more efficiently and forced labor must be stopped. At the same time, workers need to earn living wages. Finally, circularity should be improved by reusing the denim from jeans more often.
Interested in learning more? Join us on 4 June for The True Price of Food Event we are hosting in collaboration with Pakhuis de Zwijger and Circl. This event is the first of three that will explore how true pricing can be applied to various sectors. In September, the second event will explore The True Price of Fashion.
At True Price, we want to raise consumers’ awareness of the background of products of good. Typically, the retail price does not consider the external effect the production of goods has on society and environment. For that reason, True Price wants to make things transparent to calculate the real cost – or the true price– of products.