Rose farming in Kenya

Although great progress is being made on sustainability in the rose sector in Kenya, worker’s wages need to double or even triple for them to sufficiently provide for themselves and their families, as suggested in the P+magazine article. The results communicated in this article is sourced from a True Price study made in partnership with the NGO Hivos. This article also describes the vulnerability of women workers to gender discrimination and sexual violations, often trust is abused when depending on overtime and other in-kind benefits. A key CSR study cites that sexual harassment and intimidation occurs in half the Kenyan rose farms assessed.


This infographic gives an impression of an actual wage and the gap to reach a living wage for single and double parent households. True Price’s Living Wage study finds that over half of women working in Kenyan Rose farms are single mothers and are the sole provider for their families.

Read our report on the business case for a living wage in Kenyan rose farming. This was an assignment comissioned by the international NGO Hivos.

Follow us @TruePrice to find out how else we contribute to the case for a Living Wage.

Future of Coffee Depends on Adequate Income for Farmers

The coffee sector praises sustainability and yet the chances are the coffee you’re drinking came from farmers living below the poverty line with little security in the future of the farms.

True Price undertook the first study of its kind with Fairtrade International; a detailed analysis of coffee farmer income across seven coffee producing countries: Rwanda, Tanzania, Uganda, Kenya, India, Indonesia and Vietnam.

True Price examined how much farmers earn from coffee and what positive or negative impact the amount has on the overall household income.  This infographic demonstrates the disparity of total household income per country.

In all cases, coffee farming is not the sole income of a household, often it is necessary to make income from different agri-production or non-farming income. Interestingly, the dependence of coffee farming as income varied greatly between different producing countries. Farmers in Indonesia rely heavily on their income from coffee whilst Kenyan farmers earned the majority of their household income from other good or non-farm income. Indonesian farmers also make the highest profit per/kilo due to high yields, whilst Kenyan coffee farmers make a large loss of profit and so must absorb this my earning money by other means.

Looking at income in this way is a critical step to work towards a fair, sustainable Living Wage for Coffee farmers.

Discover more in  the Fairtrade International Executive Summary


True Price Banana report

In a recent assessment, True Price calculated the true price of bananas and exposed the external costs in their production.

As the most traded fruit on the planet and with a low price tag for consumers, we seem to be well and truly seduced.

What we do not see is the True Price; a price that includes environmental costs like damage from agrochemical farming or rainforest depletion and the social costs of low wages and poverty.

2017-06-02 16_56_41-Externe_kosten_van_bananenproductie.pdf

As seen here, True Price finds that Fair Trade banana production has lower environmental and social costs then the conventional. By supporting Fair Trade as a more sustainable model, we can contribute to reaching the planet’s 2030 SDG.
Have a look at the report published via Fair Trade Max Havelaar. (In Dutch)

The Banana Debate.

Love bananas? Bananas are the world’s most traded fruit, with an export value of $ 10 billion a year. 10 billion! They are an essential source of income for many thousands of families. But how much do these families actually earn? What is the real price of a banana? And how can you calculate this? True Price has researched the true price of bananas on behalf of Fairtrade International. Results are presented at the Rode Hoed bar in Amsterdam, 19:30 Tuesday 30th May.

Valuing the hidden costs of production in the palm oil sector

A recently published report on palm oil demonstrates how natural and human capital accounting can be used to understand and reduce the environmental and human impact costs of palm oil production. Palm oil is the world’s most popular vegetable oil, widely used in the food, personal care, chemicals and energy sectors. Over 56 million tonnes of palm oil was consumed in 2013 and this is expected to double by 2050. Its popularity is due to palm oil’s high productivity, low market price, and versatility compared to other vegetable oils.
However, the rapid growth of palm oil production in some countries is having serious environmental and social impact costs due to carbon dioxide emissions and air pollution from using fire to clear rainforest and peatland for new plantations, water pollution and harm to health from applying fertilizers and pesticides to crops, methane released from palm oil mill effluent processing facilities, land property rights violations during land expansion and substandard wages and working conditions.
The report was commissioned by TEEB as part of a series of studies for its agriculture and food (TEEBAgriFood) project. True Price and Trucost worked together with TEEB on this report to improve business decision making. Read the full report here.