In een driedelige documentaire ‘De Prijsvechter’ onderzoeken Roland Duong en Marijn Frank de oorzaak en gevolgen van onze goedkooplust. True Price legt in de derde aflevering uit waar je aan moet denken om een echte prijs te berekenen. Kijk deze laatste aflevering van de serie op VPRO, zondag 22 januari om 21.10 uur: http://www.vpro.nl/programmas/prijsvechter/aflevering-3.html
In the ‘Consumentengids’ of July 2014 you can read the article ‘cheap food has a price’ (‘Goedkoop eten heeft een prijs’, in Dutch). Through this interesting article, True Price has reached 400.000 Dutch readers. Adrian de Groot Ruiz explains that True Price aims to make the hidden effects visible which are not incorporated in the price of a product. By making costs measurable (i.e. the costs of the environment or poor working conditions), True Price wants to stimulate companies to address the hidden effects by, for example, working in a more environmentally friendly way or paying a fair wage.
True Price’s Director Adrian de Groot Ruiz gave an interview to De Volkskrant – one of the most well read newspapers in The Netherlands – last week. Read it here:
At 11.30hrs today, our True Price colleague and Global Shaper Michel Scholte was interviewed by BNR Nieuwsradio (in Dutch). If you missed it, it’s possible to listen to the interview here.
True Price was featured in the NRC today, a well read Dutch newspaper, with a great article on the launch of our Platform:
