Reblog Feike Sijbesma in The Guardian: "Shift to a circular economy is under way, from crop waste to solar"

In reality, there are no scarce resources, we just make them scarce. Through new supply chains, technology and policy, we can secure a future for generations

By Feike Sijbesma, CEO Royal DSM

In te above image, children look for recyclables at a dump in Paranaque. In a circular economy, waste will be input for next round(s) of producing products. Photograph: Ezra Acayan/Demotix/Corbis

We are currently in a linear economy. We find and extract raw materials, including agricultural products, we process and consume these and then throw our goods away, even calling them “waste”. Today, members of the Circular Economy 100 along with business and academic leaders meet in London for the annual Circular Economy 100 summit to explore systemic issues surrounding the move towards a circular system, where all kinds of – intermediate – forms of waste will be the input for the next round(s) of producing products.

With a circular approach we can address the big challenges regarding the world food problem, the uneven distribution and consumption of raw materials, waste, climate change and developing new (bio-) renewable alternative energy sources.

For more of his blog, please visit the original article on:

Jan Peter Balkenende supports True Price

Jan Peter Balkenende – partner at Ernst & Young, chair of the Dutch Sustainable Growth Coalition (DSGC) and former Prime Minister of The Netherlands – expresses his full support of True Price and our work in this video (in Dutch). The interview is part of a series on leadership in Corporate Responsibility.

The explanation on True Price starts at 7:42.

Top CSR Trends for 2013? True price is one of them!

This week, MVO Nederland (CSR Netherlands) launched an interactive report that lists the 10 top CSR trends they see for 2013. Trends that are not only relevant for pioneers in sustainability, but for each entrepreneur – from multinational to small business.

And True Price is one of them!

Other relevant trends include more attention for sustainability in the B2B-market, increasingly critical consumers and new business models based on surprising coalitions. 2013 promises to be a year of major turns and transformations – all hands on deck!