The First True Price Store is Open

The world’s first True Price Store has opened!! We are open every Saturday in the shopping district of Amsterdam.

Let’s pay and offer our products free from poverty, exploitation, pollution, destruction, and climate change. Free ourselves from the banal duality that we indulge ourselves with beautiful stuff while also harming people and planet.

Finally, it’s possible to start paying the True Price. We are beginning with coffee and chocolate to remediate for underearning and climate change. We will add more products and remediation options for our shopping crates soon. And extend the opening days. It’s not perfect yet… But it’s the proof of concept that may inspire other stores, restaurants, supermarkets to follow. True Pricing can work globally if it works locally.

For a decade now, we have been developing and applying the method for true pricing worldwide – seeing and improving the social and environmental costs of a product. Current crises ask for scaled solutions for mass consumption. Let’s make our billions of purchase decisions every day, work sustainability.

Join the Blue Crate Movement.

Visit us at the True Price Store

Location: Haarlemmerplein 2, Amsterdam.

Opening hours: Every Saturday, 11:00-17:00.

True Price Hosts Solidaridad’s ‘Cheapest Store of the Netherlands’

Did you buy anything on Black Friday? A day known for having huge discounts on the stuff we buy. It’s a good time of the year to ask yourself: who pays the true price of cheap stuff?

For one day only, our partner Solidaridad turned our brand-new True Price Store into the ‘Cheapest Store of the Netherlands’ (De Goedkoopste Winkel van Nederland).

This pop-up awareness initiative drew attention to the price distribution of products we buy. The promotion offered consumers bananas, chocolate and coffee for the price that producers and farmers receive, which is a fraction of the price consumers pay at the supermarket.

The reality is that most farmers don’t make a living wage. For example, on average cocoa farmers only receive 7% of the price consumers pay at the supermarket goes to these farmers while the store receives 44% of the profit. This pop-up initiative aimed to share the unequal price distribution and what low prices mean for society and the environment.

Learn more by reading the articles on the right and follow the work of True Price by subscribing to our newsletter.

Learn more by reading about this pop-up imitative:

 

 

 

True Price is excited to announce the launch of the Impact Economy Foundation

Announcing the launch of the Impact Economy Foundation

True Price is excited to announce the launch of the Impact Economy Foundation.

The foundation aims to accelerate the transition from a financial economy to an impact economy. An impact economy is an economy in which work, entrepreneurship, innovation, and technology leads to well-being.

An economy that not only maximizes financial capital, but all capitals, including social, human, natural, produced, intellectual. That not only maximizes shareholder value, but value for all stakeholders, including employees, society, nature, and suppliers.

And an economy in which every professional is an Impact Professional.

The Impact Economy Foundation incubates open-source methods for Impact Statements – focused on businesses, investors, and institutions.

Together we will build a global community of Impact Professionals. Join our Impact Professionals LinkedIn Group and Impact Economy Foundation Page to stay up to date.

Learn more about our other organizations.

 

17 September 2019: The True Price of Fashion (De echte prijs van fashion)

The True Price of Fashion

Is a T-Shirt costing € 5,99 too cheap? Or a € 150 pair of jeans too expensive? In the production of fashion there are many hidden costs, such as underpayment of personnel, fossil energy and water consumption, poor working conditions or climate change due to greenhouse gases.

More and more companies, consumers, civil society organisations, and governments want to know and reduce these costs. For example, ABN AMRO and Impact Institute estimated that the true cost of jeans is on average € 33.

At the same time, the prevailing opinion is that we cannot pass the bill on to people with low incomes or farmers at the beginning of the fashion value chain.

A journey through the value chain can give us insight into the societal costs. Should the true price be made transparent so that businesses and consumers can make more sustainable choices? Or should the true price be paid? We will discuss this important issue with experts and the attendees!

There are limited seats available. Register now! The site is in Dutch, the event is in English.

FREE, EXTERNAL REGISTRATION

Tuesday 17 September, 16.00
CIRCL, Amsterdam

Working in partnership with

A roadmap for true pricing

“If true costs are the problem, then true prices are the solution”

Today, the vision paper A roadmap for true pricing is published. In the context of the global commitment to the Sustainable Development Goals (SDGs), True Price sets out a vision on how to systematically address issues such as underpayment, loss of biodiversity and carbon emissions within today’s economic system.

The true price is the market price plus the unpaid external costs. True pricing helps address all costs made in the production of goods and services by making hidden costs transparent. For instance, those costs that are paid by communities living next to a polluting factory, or the future generation that will have to deal with the increasingly disrupting effects of climate change.

This vision paper proposes a roadmap to realize a sustainable economy with true pricing at its core. It explains how true pricing can transform our economic system in three phases: first by creating transparency, second by enabling the remediation of hidden costs and finally by creating a level playing field. Concrete starting points are presented for businesses, investors, governments and consumers on how to start with true pricing. In addition, the paper argues for a collective effort to embrace a true pricing standard.

This true price vision paper is the first publication in a series of open source publications on true pricing. True Price will share in the coming period the normative foundations of its standard, followed by a step-by-step release of the standard itself, accompanied by a public stakeholder consultation.

The current vision paper will be further improved based on stakeholder feedback and True Price openly invites comments on the paper. During the coming three months (June 2019 – August 2019), we are holding a consultation period. If you would like to contribute to the vision paper, please send an email to consultation@trueprice.org.

Only by working together we can accelerate a sustainable economy with true pricing at its core. Join us.

About True Price

True Price is a social enterprise with the mission to realize sustainable products that are affordable to all by enabling consumers to see and voluntarily pay the true price of products they buy. True Price was founded in by social entrepreneurs Michel Scholte and Adrian de Groot Ruiz.

Further information

You can access and download the vision paper: A roadmap for true pricing.

For further information or interview requests, please reach out to us at info@trueprice.org or +31 20 240 3440.

Address True Price

True Price
Kabelweg 57
1014 BA
Amsterdam