Bread: Bakker van Vessem Netherlands

Bread from the Netherlands

As shown in the image above, we found that the Haarlemmer Meer Brood from Bakker van Vessem had a true cost of 17 eurocents, compared to 32 eurocents of conventional bread from Germany and France.

Client:
Location: Netherlands
Year: 2018
Description: True Price has now calculated the first true price of bread. Bakker van Vessem is a well-established bakery brand, running now for 111 years, with a consistent focus on creating unique and healthy baked goods. True Price compared their Harlemmer Meer Brood with a constructed average bread sold in Dutch supermarkets, with imported ingredients and conventional agricultural methods.

 

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