Coffee: Sustainable Food Trust Brazil

Coffee from Brazil

True Price evaluated the true price of coffee from Brazil and compared conventional coffee with best practices ‘Fairtrade Organic’ coffee.

The true price of conventional coffee from Brazil is $5.17, which is slightly higher than Fairtrade Organic coffee from Brazil, which has a true price of $4.58. True Price found even with the higher market price of Fairtrade Organic coffee, the true price was ultimately lower.

Client:
Location: Brazil (and the United Kingdom)
Year: 2013
Description: On December 6th 2013, the Sustainable Food Trust convened an international conference on the theme of ‘True Cost Accounting in Food and Farming‘. Bringing together world-leaders from across food, farming, conservation, research, finance and government policy, the conference aimed at investigating why our current economic system makes it more profitable to produce food in ways that damage the environment and human health, instead of rewarding methods of production that deliver benefits. Our Executive Director Adrian de Groot Ruiz presented a case study on the True Price of Coffee at the Sustainable Food Trust’s Conference.
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