Join the first True Price Festival, hosted online on Black Friday, the 27th of November 2020.
A growing number of farmers, producers, shops, wholesalers, cafes, restaurants and supermarkets are working on true pricing. On Black Friday (27th of November), the first Amsterdam True Price Festival will take place. The first supermarket in the world where consumers can actually pay the true price, will be opened.
Support your favourite true price product
As consumer or professional buyer you can learn more about the true price of products in stores and cafés and already pay the true price (voluntarily). Various products will be presented on their way to a true price. You will have the chance to support a product, by expressing an intention to buy it. The ‘line-up’ of the festival includes quality coffee, flowers and T-Shirts.
Secure your ticket now!
Are you as excited as we are to become part of a key moment for true pricing? Join our event by signing up here.
The festival is organized with the support of a growing number of partners and sponsors.