We’re excited to announce the release of Remediation Guidelines for True Pricing! Building on over a decade of collaboration between True Price and its partners, presenting our vision, principles and guidance on how true price payments can be a tool to address the hidden social and environmental costs embedded in value chains. This document will be a foundation to build on for the years to come, towards a fairer and more sustainable economy where markets support the respect of everyone’s rights, and future generations.
Over the last years, we have not only been experimenting with knowing and showing hidden costs, but also with true price transactions in our partners’ canteens and stores. In 2025 you can buy products with true prices at De Aanzet in Amsterdam, and at Vermaat and Vitam canteens across the Netherlands, Truesday coffee in Germany, and many more. De Aanzet’s true price fund for remediation initiatives has now collected more than 57.000 euros and is expected to reach 100.000 by the end of the year.
This movement is growing, and expected to grow even more with the launch of tools like our upcoming TP Coffee Dashboard.
The Remediation Guidelines are there to safeguard the integrity of the movement. As we reach a larger scale, it’s crucial to have a unifying vision and define clear principles on what true price payments are and are not, and on how funds that are collected should be put to use.
What the Remediation Guidelines are about
- How true price payments should stimulate effective remediation through restoration, prevention, and compensation activities.
- How remediation can and is being funded in a variety of ways, not limited to in-store true price payments.
- The four principles to guide remediation initiatives
- Materiality: focusing on the right topics
- Transparency: providing the right information
- Effectiveness: reaching the right goals
- Engagement: working with the right partnerships
- Defining the five key elements that remediation initiatives must have
- Transparent governance
- Transparent financial structure
- Strategic goals linked to a true price analysis
- Positive measurable impact objectives
- Monitoring and evaluation of progress
- A list of activities that are eligible as remediation with true price funds, from Human rights initiatives, to living income and living wage programmes, to water stewardship, nature-friendly agriculture and climate change mitigation, and more.
Whether you are a farmer, a producer, a retailer, an investor or a partner, get in touch and let’s change the system together.
Are you a professional in food retail or food service? To learn more about how true pricing looks like in practice in your sector, and about the lessons learned from business experiments of the past years, download our sector blueprint
