Our Store Temporarily Closed due to COVID-19

The True Price Store is temporarily closed, due to COVID-19 measures.

After our launch in February, we welcomed a growing number of visitors.

We provided quality coffee, chocolate and bread to hundreds of enthousiastic customers on Saturdays.

To prevent further spreading the virus, we closed doors temporarily.

At this moment, we closely monitor developments and follow regulations of the appropriate authorities.
We expect to open doors again at the beginning of the summer.

We will keep you posted!

The First True Price Store is Open

The world’s first True Price Store has opened!! We are open every Saturday in the shopping district of Amsterdam.

Let’s pay and offer our products free from poverty, exploitation, pollution, destruction, and climate change. Free ourselves from the banal duality that we indulge ourselves with beautiful stuff while also harming people and planet.

Finally, it’s possible to start paying the True Price. We are beginning with coffee and chocolate to remediate for underearning and climate change. We will add more products and remediation options for our shopping crates soon. And extend the opening days. It’s not perfect yet… But it’s the proof of concept that may inspire other stores, restaurants, supermarkets to follow. True Pricing can work globally if it works locally.

For a decade now, we have been developing and applying the method for true pricing worldwide – seeing and improving the social and environmental costs of a product. Current crises ask for scaled solutions for mass consumption. Let’s make our billions of purchase decisions every day, work sustainability.

Join the Blue Crate Movement.

Visit us at the True Price Store

Location: Haarlemmerplein 2, Amsterdam.

Opening hours: Every Saturday, 11:00-17:00.

True Price Hosts Solidaridad’s ‘Cheapest Store of the Netherlands’

Did you buy anything on Black Friday? A day known for having huge discounts on the stuff we buy. It’s a good time of the year to ask yourself: who pays the true price of cheap stuff?

For one day only, our partner Solidaridad turned our brand-new True Price Store into the ‘Cheapest Store of the Netherlands’ (De Goedkoopste Winkel van Nederland).

This pop-up awareness initiative drew attention to the price distribution of products we buy. The promotion offered consumers bananas, chocolate and coffee for the price that producers and farmers receive, which is a fraction of the price consumers pay at the supermarket.

The reality is that most farmers don’t make a living wage. For example, on average cocoa farmers only receive 7% of the price consumers pay at the supermarket goes to these farmers while the store receives 44% of the profit. This pop-up initiative aimed to share the unequal price distribution and what low prices mean for society and the environment.

Learn more by reading the articles on the right and follow the work of True Price by subscribing to our newsletter.

Learn more by reading about this pop-up imitative:

 

 

 

True Price is excited to announce the launch of the Impact Economy Foundation

Announcing the launch of the Impact Economy Foundation

True Price is excited to announce the launch of the Impact Economy Foundation.

The foundation aims to accelerate the transition from a financial economy to an impact economy. An impact economy is an economy in which work, entrepreneurship, innovation, and technology leads to well-being.

An economy that not only maximizes financial capital, but all capitals, including social, human, natural, produced, intellectual. That not only maximizes shareholder value, but value for all stakeholders, including employees, society, nature, and suppliers.

And an economy in which every professional is an Impact Professional.

The Impact Economy Foundation incubates open-source methods for Impact Statements – focused on businesses, investors, and institutions.

Together we will build a global community of Impact Professionals. Join our Impact Professionals LinkedIn Group and Impact Economy Foundation Page to stay up to date.

Learn more about our other organizations.

 

17 September 2019: The True Price of Fashion (De echte prijs van fashion)

The True Price of Fashion

Is a T-Shirt costing € 5,99 too cheap? Or a € 150 pair of jeans too expensive? In the production of fashion there are many hidden costs, such as underpayment of personnel, fossil energy and water consumption, poor working conditions or climate change due to greenhouse gases.

More and more companies, consumers, civil society organisations, and governments want to know and reduce these costs. For example, ABN AMRO and Impact Institute estimated that the true cost of jeans is on average € 33.

At the same time, the prevailing opinion is that we cannot pass the bill on to people with low incomes or farmers at the beginning of the fashion value chain.

A journey through the value chain can give us insight into the societal costs. Should the true price be made transparent so that businesses and consumers can make more sustainable choices? Or should the true price be paid? We will discuss this important issue with experts and the attendees!

There are limited seats available. Register now! The site is in Dutch, the event is in English.

FREE, EXTERNAL REGISTRATION

Tuesday 17 September, 16.00
CIRCL, Amsterdam

Working in partnership with