Privacy Statement

Privacy Statement


Your privacy is important to us. It is True Price’s policy to respect your privacy regarding any information we may collect from you across our website, We are committed to safeguarding the privacy of our website visitors and service users.

What happens to my data?

We receive your personal data via forms on the website of True Price for being able to help answer your requests or questions. We will also do this when you request information, inquire about our activities, ask a question, respond to us on our website or on social media or contact us in any other way.

True Price can collect contact data such as your own and/or your company’s name, your address, telephone number, email address, details, or data that is relevant when you contact us or download our reports. We collect this data for providing our services and operating our website.

In addition to the personal data you actively provide to True Price, we can collect and process some data on your use of our websites. This concerns data on the device you use, the version of the operating system and settings of the device you use to visit the website and social media of True Price, as well as data on the use of our website, such as the date, time and location of your visit and the pages viewed.

Your personal data and third parties

True Price will never sell your personal data to third parties. We may share some personal data within partnerships when that is necessary in order to carry out our mission and only with your permission.

Your rights

We use your data to enable us to operate the website, provide you customized service, help you as well as possible and/or to inform you about our activities by email or telephone. Your personal data will be stored for no longer than is necessary for the purposes for which the personal data are processed. You can always get access, without charge, to your data controlled by True Price, and amend or delete this data where required. You can also object to receiving targeted information about our services we give to you by email, telephone, post. You can do this by contacting the using the contact form of True Price, by telephone, email or letter.


If you have registered for our emails, each newsletter contains a link you can use to unsubscribe.

Is my data safe with True Price?

True Price has taken physical, technical and organisational measures to protect your personal data. We engage third parties for the performance of our services. Where these third parties process personal data in the performance of their services, they do this in the capacity of processor. All our processors are obliged to protect your personal data. We conclude agreements with all our processors in which this is explicitly stated.


True Price uses cookies to makes its websites more user friendly. A cookie is a simple small file that is stored on the hard disk of your computer. You can read below which cookies we place and which choices you can make.

Functional cookies

True Price uses cookies to facilitate the full use of our website. If you do not accept them, you will only have limited access to our website.

Analytics cookies

True Price uses Google Analytics to collect information about, for example, the date and time when you visit our websites and the pages you view. We use this data to improve our sites, to compile traffic statistics (such as the times of the day or days of the week when the websites attract most visitors) and to measure the popularity of the different parts of the site. We use this data in aggregate form only and cannot trace it to a computer or individual. We may also use Visual Website Optimizer and Hotjar to test different versions of our websites and landing pages to find out which one works best.

You can install the Google Analytics Opt-out Browser Add-on to prevent our websites from passing on information about your visits to Google Analytics.

Dutch Data Protection Authority

Under the EU privacy legislation, you have the right to submit a complaint to the Dutch Data Protection Authority about how we process personal data. You can contact the Dutch Data Protection Authority for this purpose.

Questions and comments

If you have any questions about our privacy statement, please contact True Price: Kabelweg 57, 1014 BA Amsterdam, 020 240 3440

Amendments to our privacy statement

True Price reserves the right to amend this Privacy Statement. We therefore recommend that you consult the privacy statement regularly, so that you remain up to date about any amendments.

Last updated: 13 June 2019