Rabobank collaboration officially launched at Ambition 2020

Our Rabobank Utrecht collaboration became official today at MVO Nederland’s event Ambition 2020. Ambition 2020 poses the ambition for The Netherlands to become a circular and inclusive economy. True Pricing is an important building block.

In our joint project, Rabobank Utrecht and True Price will give SME’s (small and medium enterprises) the opportunity to do a scan of the social ánd ecological costs of their product or service. The two teams, among whom Rabobank Utrecht director Pieter Leyssius and our chair Herman Mulder, signed and toasted today to celebrate our innovative cooperation.

More information about the project (in Dutch) is found here.