We’re excited to announce the release of Remediation Guidelines for True Pricing! Building on over a decade of collaboration between True Price and its partners, presenting our vision, principles and guidance on how true price payments can be a tool to address the hidden social and environmental costs embedded in value chains.  

More than a document, we hope it will be a foundation to build on for the years to come, towards a fairer and more sustainable economy where markets support the respect of everyone’s rights, and future generations.   

Over the last years, we have not only been experimenting with knowing and showing hidden costs, but also with true price transactions in our partners’ canteens and stores. In 2025 you can buy products with true prices at De Aanzet in Amsterdam, and at Vermaat and Vitam canteens across the Netherlands, Truesday coffee in Germany, and many more.  

This movement is growing, and expected to grow even more with the launch of tools like our upcoming TP Coffee Dashboard.   

The Remediation Guidelines are there to safeguard the integrity of the movement. As we reach a larger scale, it’s crucial to have a unifying vision and define clear principles on what true price payments are and are not, and on how funds that are collected should be put to use.  

Acknowledgement

We would like to thank the many partners, businesses and the editor who provided their valuable feedback on previous versions of this document. We are grateful to the Chocolonely Foundation and Gieskes-Strijbis Fonds for supporting this work.