How does sustainability influence our food?
This was the subject of Sustainable Food Event 2018 in Gouda.
On National Sustainability Day Adrian de Groot Ruiz, Co-founder and Director of True Price, introduced the concept of true pricing at the Sustainable Food Event Gouda. This event was inspirational and informative evening that our responsibility to choose sustainable food.
True Price contributed to the evening by sharing concrete examples of how food prices do not reflect the cost our food has on society and the environment.
True Price wants to raise consumers’ awareness of the background of products and goods. Typically, the retail price does not consider the external effect the production of goods has on society and environment. For that reason, True Price wants to make things transparent to calculate the real cost – or the true price– of products.