SDG Food Initiative

It is widely known that transformation of the agri-food system is crucial to achieve the Sustainable Development Goals (SDGs). This point is stressed by the Food and Agriculture Organization (FAO) of the United Nations. The Director General, José Graziano da Silva states: ‘The SDGs are interlinked and interdependent. But SDGs 1 [poverty] and 2 [hunger] are particularly central to achieving the overall agenda. Many of the goals, such as health and education, cannot be achieved without Zero Hunger’. Hans Eenhoorn of Worldconnectors, former vice President of Unilever (Foods) and member of the United Nations Task Force on Hunger puts it as: ‘We cannot accept a world in which one billion wealthy people are getting sick from over-consumption (obesity, diabetes, cardiovascular diseases etc.) whilst simultaneously one billion people are starving from food shortages, rendering so many physically and mentally incapacitated’.


Table: an overview of the food related SDG’s.

SDG table
The Dutch government, private sector and civil society have taken many initiatives to work towards making the food sector more sustainable. The Dutch government highlights the need to address methane emissions and obesity in a CBS report  and its efforts for food security and nutrition in a recent report. The private sector has taken dozens of initiatives, as shown in a report (in Dutch) by food business association FNLI. Civil society, organizations such as Hivos and Fairtrade International are working internationally to tackle hunger, poverty and agricultural sustainability, creating a Food Change Lab and Living Wage Benchmarks respectively.

The need for a Dutch SDG Food Roadmap

Whilst ambitions are high we lack a clear policy vision. This includes a roadmap, an overview of initiatives, and a clear monitoring system. The roadmap should give active food sector parties a clear idea of what actions should be taken, when and by whom. An overview of initiatives should show the gaps or successes and prevent complacency. A monitoring system should track progress and stimulate new activity where needed. A fine example of a roadmap for the energy sector for 2030 is Het Nationale Energie Akkoord. Without a policy vision, the Netherlands holds a short-sighted agenda to tackle the global food related SDGs.

The launch of the SDG Food Initiative (SFI)

HAS Hogeschool, True Price, the SDG Charter and Worldconnectors aim to contribute to the development of an SDG 2 (and 12.3) policy vision using their expertise and leverage through the SDG Food Initiative (SFI). At the end of 2016, 40 food sector representatives stressed the need for this initiative at Transform Your World. Now the SFI is being carried forward by discussion between sector representatives on creating the policy vision. There are multiple ways to become involved:

Create a profile and upload your food related initiatives on the SDG Gateway: a ‘go to’ environment where Dutch SDG initiatives can be promoted and discovered.

Join the SDG Charter Event on September 25 for a workshop surrounding the SFI: Tickets here

Support initiatives or seek sector expertise, reach out to Rosalie de Bruijn through

Visit the Worldconnectors’ website to keep track of recent updates of de SDG Food Initiative’s activities.




Impression of seminar The Business Case for True Pricing

A beautiful spring day did not persuade people to pass up on the opportunity to learn more about ‘The Business Case for True Pricing’.  Over one hundred interested professionals attended the seminar.

Presentation“Bringing together interesting people to talk about interesting topics” is what ultimately led to the Green Deal according to speaker Martin Lok (Program Manager, Ministry of Economic Affairs). This is similar to what True Price intends to do, in order to gather as much valuable input for the Business Case Report as possible. The seminar worked as a perfect platform to discuss ideas and concerns concerning measuring and monetizing social and environmental externalities. Keynote speaker Willem Lageweg (Director CSR Netherlands/MVO Nederland) referred to monetization as the bridge between the sustainability community and other actors in society, creating a common language.

The panel of partners agreed that to not just be a drop in the ocean, it is important to cooperate and partner with other organisations in the sector nationally as well as internationally (Simon Braaksma, Philips). Monetization helps determine what is making a contribution and what is not in the jungle of ‘sustainability’ interventions (Arjen Boekhold, Chain Director, Tony’s Chocolonely), to express the value of products in the spirit of innovation (William van Niekerk, Director CSR, Royal BAM Group) and to find a common language for the financial and sustainability institutions in society (Koen de Snoo, Director of the Sustainability Directorate, Ministry of Infrastructure and Environment). Even though value is a subjective concept, monetization forces people to make those value judgements explicit.

BorrelDuring the seminar a lot of interest was expressed in the method, the integration of positive externalities, the cases True Price has worked on so far, and the dilemmas faced during analysis. Even though negative externalities are more easily measured, True Price is in the process of making the method suitable to integrate positive impact as well. In the end, the goal is to mitigate the negatives and enhance the positives based on robust analysis.

Launch of consultation report: "The Business Case for True Pricing"

Exciting news – today we are launching our trailblazing consultation report, titled “The Business Case for True Pricing“. The report was written by Deloitte, EY, PwC and True Price.

The report explains the business case for measuring, monetizing and improving environmental and social externalities. It will help you to be at the forefront of the global trend towards making externalities a tangible factor in decision making.

You can now download the consultation version of this report and give your input through a short survey. We welcome all stakeholders to participate in this process. The consultation period lasts from April 8th to May 30th, 2014. All feedback will be collected to enrich the final version of the report, to be published in the summer.

We look forward to reading your input!

Green Deal on Transparency of Natural and Social Capital signed

True Price, IUCN NL and MVO Nederland have taken the initiative for a new Green Deal with the Dutch Government, titled ‘Working Together on Transparancy of Natural and Social Capital’. This Deal enables a coalition of 13 large companies to cooperate with civil society organizations on making visible their impact on nature and the well-being of people. The parties will work together with the Dutch Ministry of Economic Affairs.

The Green Deal was signed yesterday during the Leaders for Nature Forum, a yearly sustainability event for companies. Among the companies joining are AkzoNobel, ARCADIS, BAM, Deloitte, DSM, EY, FMO, Interface, Heijmans, KPMG, Philips, PwC en Thermaflex. The Netherlands Institute of Chartered Accountants (NBA) and the Dutch Association of Investors for Sustainable Investment (VBDO) have also signed.

Objective of the Green Deal is that companies map the societal impact of their operations and production chains and report back their results, for instance through their annual reports. Making the impact of business on nature and society visible improves the understanding of a company’s actual performance; an important step towards a sustainable, green and inclusive economy. Moreover, the deal contributes to the implementation of the Natural Capital agenda that the Dutch government has prioritized.

The different parties will engage in a program together, in which knowledge sharing and knowledge development are central. Wherever possible, joint projects will be initiated.