Love bananas? Bananas are the world’s most traded fruit, with an export value of $ 10 billion a year. 10 billion! They are an essential source of income for many thousands of families. But how much do these families actually earn? What is the real price of a banana? And how can you calculate this? True Price has researched the true price of bananas on behalf of Fairtrade International. Results are presented at the Rode Hoed bar in Amsterdam, 19:30 Tuesday 30th May.