Watch Video Adrian de Groot Ruiz – True Price of Coffee

On December 6th 2013, the Sustainable Food Trust convened an international conference on the theme of ‘True Cost Accounting in Food and Farming‘. Bringing together world-leaders from across food, farming, conservation, research, finance and government policy, the conference aimed at investigating why our current economic system makes it more profitable to produce food in ways that damage the environment and human health, instead of rewarding methods of production that deliver benefits. Our Executive Director Adrian de Groot Ruiz presented a case study on the True Price of Coffee at the Sustainable Food Trust’s Conference.

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