The First True Price Store is Open

The world’s first True Price Store has opened!! We are open every Saturday in the shopping district of Amsterdam.

Let’s pay and offer our products free from poverty, exploitation, pollution, destruction, and climate change. Free ourselves from the banal duality that we indulge ourselves with beautiful stuff while also harming people and planet.

Finally, it’s possible to start paying the True Price. We are beginning with coffee and chocolate to remediate for underearning and climate change. We will add more products and remediation options for our shopping crates soon. And extend the opening days. It’s not perfect yet… But it’s the proof of concept that may inspire other stores, restaurants, supermarkets to follow. True Pricing can work globally if it works locally.

For a decade now, we have been developing and applying the method for true pricing worldwide – seeing and improving the social and environmental costs of a product. Current crises ask for scaled solutions for mass consumption. Let’s make our billions of purchase decisions every day, work sustainability.

Join the Blue Crate Movement.

Visit us at the True Price Store

Location: Haarlemmerplein 2, Amsterdam.

Opening hours: Every Saturday, 11:00-17:00.