True Price will contribute to WWF Webinar: Challenging the myth of cheap food

On Tuesday 31st of March 2015 True Price’s Executive Director Adrian de Groot Ruiz will give a presentation at the webinar hosted by LiveWell for LIFE, a partnership between WWF-UK, the WWF European Policy Office and Friends of Europe. The theme of the webinar is ‘Challenging the myth of cheap food’. All interested in the debate on the true cost of our food can join for free. See below the information on how to access the webinar.

Challenging the myth of cheap food

Tuesday, 31 March 2015

10:00  |  GMT Summer Time (London, GMT+01:00)  |  1 hr

Join WebEx meeting

Meeting number:            704 039 381

Meeting password:         LiveWell2015

Join by phone

0800-051-3810 Call-in toll-free number (UK)

+44-203-478-5289 Call-in toll number (UK)

Access code: 704 039 381



Nick Hughes, Food Sustainability Advisor, WWF UK


Adrian de Groot Ruiz, Executive Director, True Price.

Patrick Holden, CEO, Sustainable Food Trust.

David Schofield, Head of CSR, Aviva.