Amsterdam, 12th December 2024 – Announcing our new publication: “True Pricing in Food Retail and Food Service” 

Environmental costs on the menu, true price transactions, procurement, remediation… How can the food sector approach true pricing in the best way? How do all these elements fit together? When can true price payments add value to the sustainable business toolkit? And what are the do’s and don’ts? 

We are excited to announce the release of True Pricing in Food Retail and Food Service: A Blueprint—a guide designed to help food retailers, food service providers, and others in the food industry understand and implement true pricing. 

Momentum for true pricing is growing across the industry, and people are wondering what practical tools it offers. This publication equips organizations on their journey toward more transparent, sustainable practices, and aims to clarify common misconceptions. 

Highlights include: 

• A clear introduction to the concept of true pricing and the business advantages of adopting it. 

• Practical guidance on the types of true pricing strategies that food retail and food service businesses are adopting, from uncovering hidden costs to integrating true price payments, remediation, and more. 

• Lessons learned from pilots in the Netherlands and Germany. 

Whether you’re a supermarket, café, restaurant, or canteen, this resource will help you identify ways to engage customers and improve sustainability. 

Feel free to reach out to us if you have any questions or would like further support on how true pricing can benefit your business.  

We thank the Chocolonely Foundation, Gieskes Strijbis Fonds and Stichting DOEN  for supporting this work. 

📩 Questions or want to learn more? Contact us at info@trueprice.org