Today, True Price operates through two complementary entities with distinct but aligned roles.
True Price, the Amsterdam-based social enterprise, focuses on the practical implementation and application of true pricing. It works with businesses and value chain partners to measure, reduce, and help internalise external social and environmental costs, turning true pricing into actionable business practice and real-world market solutions.
The True Price Foundation, an independent non-profit organisation, is responsible for stewarding and further developing the open-source True Price Standard and methodology. The Foundation ensures that the methods remain transparent, science-based, and publicly accessible, and it builds and supports the global community advancing true pricing. It also hosts the Global Partnership on True Pricing, strengthening international collaboration, knowledge exchange, and collective action.
Together, the social enterprise and the Foundation advance the shared mission of realising sustainable products that are affordable for all, by making visible, measurable, and actionable the true social and environmental costs of products.
Calculating true prices since 2012
True Price applies tested methodologies for impact measurement and valuation to calculate the external costs throughout the supply chain. This is a standardised 5-step process, which is applicable across all sectors and regions, made available to everyone open-source.
Our method provides the conditions to put true prices into practice. The Standard ensures that there is a consistent, transparent way of calculating and implementing the true price. The calculation method is regularly updated based on the most recent scientific insights. True Price Foundation makes the methods available to professionals who want to adhere to the method and apply true pricing in practice.
