True pricing method for agri-food products

The Air, soil and water pollution – Impact-specific module for true price assessment was developed by True Price and Wageningen Economic Research within the PPS True and Fair Price for Sustainable Products.  

This document contains the key methodological aspects to measure and value one impact of agri-food products and value chains: air, soil and water pollution.

This is an updated version (2023) of the original module from 2021. Please follow the method described in this version rather than the original version. The updated version contains an overview of changes.

If you have any questions on the module, please get in touch with us (


This true price assessment module was developed by True Price and Wageningen Economic Research within the PPS AF18051/ TU18104 ‘True and Fair Price for Sustainable Products’. This project received financial support from the Topsector Agri & Food and the Topsector Tuinbouw & Uitgangsmaterialen.

Air Soil and Water Pollution


We are keen to understand better who will be reading our methodologies. Therefore, we kindly request that you leave your contact details to download the document.