ABOUT TRUE PRICE

True Price is a social enterprise with the mission to realize sustainable products that are affordable to all by enabling consumers to see and voluntarily pay the true price of products they buy.

VISION AND MISSION

Vision
We envision a world where all products are sold for a true price. If a product is sold for a true price, then no damage is done to people or to nature: it is fully sustainable. If all products are sold for a true price, then the global economy is sustainable.

We outline the philosophy behind our vision in the True Price Manifesto. We are working towards this vision by developing and releasing open-source methodology documentation.

READ THE REPORT

Mission
The mission of True Price is to realize sustainable products that are affordable to all by enabling consumers to see and voluntarily pay the true price of products they buy.

History
In 2012, True Price was founded and it in the subsequent years developed into world leading expert in methods and tools to measure and monetize societal impact. It calculated the true price of dozens of products around the world and saw a growing appetite for the idea among companies, governments and consumers. In 2018, True Price decided to continue as a non-profit focused on maintaining a standard and community to realize true pricing, a system where consumers can see and voluntarily pay the true price of their products. All services, as well as the development of new methods and technologies, have been spun off to the Impact Institute.

TRUE PRICE METHOD

How is a true price calculated?
True Price applies tested methodologies for impact measurement and valuation to calculate the external costs throughout the supply chain. This is a standardised 3-step process, which is applicable across all sectors and regions.

Three steps of impact measurement and valuation

  1. We build impact pathways and databases to capture all relevant externalities based on a combination of data available at our clients and own research.
  2. The impact database provides input for quantitative impact measurement. The result is an overview of the environmental and social footprint of the commodity under investigation.
  3. Impact is monetised using objective and standardised valuation models.

TRUE PRICE METHOD

How is a true price calculated?
True Price applies tested methodologies for impact measurement and valuation to calculate the external costs throughout the supply chain. This is a standardised 3-step process, which is applicable across all sectors and regions.

Three steps of impact measurement and valuation

  1. We build impact pathways and databases to capture all relevant externalities based on a combination of data available at our clients and own research.
  2. The impact database provides input for quantitative impact measurement. The result is an overview of the environmental and social footprint of the commodity under investigation.
  3. Impact is monetised using objective and standardised valuation models.

OUR TEAM

True Price employs professionals who have a heart for a better world and the brains for rigorous social and environmental analysis. Are you interested in working at True Price, all of our vacancies are now offered through Impact Institute. Have a look at our vacancies.

True Price is supported by a team of True Pricers working for the Impact Institute.

CLAIRE VAN DEN BROEK

Claire is the Managing Director of True Price
She holds an MSc in Business Administration at Erasmus University Rotterdam.
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HERMAN MULDER

Herman Mulder is a Co-founder/Chair of True Price Foundation.
In addition, he currently serves as, inter alia, Chairman SDG Charter Foundation, advisory board member of Social Finance NL, and expert member of Reference Panel IOB/Ministry Foreign Affairs.
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Estefania Marti Malvido

Estefania is a True Price Associate
She has a master’s in Public Policy and Administration specializing in Food from the University of Massachusetts Amherst.
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Sofia Vagnerova

Sofia is a True Price Communications & Partnerships Intern
Sofia Vágnerová, a Partnerships and Communications Intern at the True Price Foundation, is a third-year bachelor student of Communication Science at University of Amsterdam, where she has primarily focused on the communication of green initiatives and the sustainable food system transition.
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ADRIAN DE GROOT RUIZ

Adrian de Groot Ruiz is a Co-founder/Board Member of True Price.
Previously, he was Assistant Professor of Finance at Radboud University, where he did research into behavioral economics and sustainable finance.
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Maurits Appeldoorn

Maurits is a Senior Associate at True Price
He holds an MSc International Relations and Political Philosophy, specializing in democratic theory.
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Carmen van der Geer

Carmen is a True Price Analyst
After majoring in Economics at Erasmus University College, Carmen got an MSc in Cognitive Neuroscience at University College London, where she primarily focused on human decision making and stress. She has further experience in academic research and data science.
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MICHEL SCHOLTE

Michel Scholte is a Co-Founder/Board Member of True Price
He holds an MSc in Sociology from the VU University Amsterdam, where he specialized in social research, agent based modelling and living wages.
Read more

Pietro Galgani

Pietro is a R&D Manager and leads the Data and True Price method development work
He has a BSc in International Development and MSc in Industrial Ecology.
Read more

Oscar Byrne

Oscar is a True Price Analyst Intern
Oscar, a True Price Analyst Intern, holds a Bachelor's degree in Business and Economics from Trinity College Dublin, specializing in International Trade and Political Economy. Outside of True Price, he has a passion for music and anything in the great outdoors.
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Van Diemenstraat 292
1013 CR Amsterdam
The Netherlands

info@trueprice.org
+31 202 403 440

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© Copyright 2012-2024 | True Price

CLAIRE VAN DEN BROEK

Claire is our Managing Director and works with the team on developing and managing partnerships with governments, universities, NGO’s and social enterprises. She has working experience in various roles and sectors: from marketing and business development in telecom and retail to Partnerships management for an NGO. Claire is a hands-on team player with the conviction that together with partners and in coalitions, transformative change can be realized.

HERMAN MULDER

Herman Mulder is the chair of True Price, and co-founder/chair of True Price Foundation. In addition, he currently serves as, inter alia, Chairman SDG Charter Foundation, advisory board member of Social Finance NL, and expert member of Reference Panel IOB/Ministry Foreign Affairs. He was a former Director-General, Head of Group Risk Management at ABN AMRO Bank (1998-2006) and Head of Global Structured Finance (1995-1998). He was the initiator of the Equator Principles (2002/2003).

After his retirement from ABN AMRO Bank in 2006, he was, inter alia, Board Member (2007-2014) and Chairman (2011-2013) of the Global Reporting Initiative (GRI) and Board member of Utz Certified (certification coffee, cocoa, tea). He was an independent member of the Dutch National Contact Point for the OECD MNE Guidelines (2007 – October 2016).

He is currently a Fellow at Nyenrode Business University (focusing on “Making Business and Markets fit for Sustainable and Responsible Purpose”), co-founder and Chairman of True Price Foundation, Chairman of the (multi-stakeholder) SDG Charter Coalition Foundation, board member of the Human Cities Coalition, Worldconnectors, and a member of the TEEB Advisory Board (The Economics of Ecosystems and Biodiversity); he is ambassador of the IIRC (integrated reporting). He is currently leading an SDG-related initiative by the Dutch financial sector on i.a. blended finance.

He was mentioned among “the 100 most influential people in finance” by the US Treasury and Risk Magazine (July 2007). He has received recognition as Knight in the Order of Oranje-Nassau (in 2005), and was promoted to Officer in 2017.

ESTEFANIA MARTI MALVIDO

Estefania is a True Price Associate. Before joining us, she worked as a research analyst with the Access to Nutrition Initiative (ATNI), an international NGO focused on benchmarking and private-sector accountability. She has a master’s in Public Policy and Administration specializing in Food from the University of Massachusetts Amherst. Before moving to the Netherlands, she completed an internship with the International Food Policy Research Institute. Estefania is passionate about practicing and teaching ashtanga yoga

ADRIAN DE GROOT RUIZ

Adrian de Groot Ruiz is a Co-founder/Board Member of True Price. Previously, he was Assistant Professor of Finance at Radboud University, where he did research into behavioral economics and sustainable finance. Adrian holds an MSc in Econometrics and a PhD in Economics from the University of Amsterdam. Adrian was a member of the Global Shapers (a World Economic Forum community) Amsterdam and of think tank Worldconnectors, where he co-chairs the working group addressing the Dutch corporate Post-MDG Agenda. For years, Adrian has been listed in the top of the “Sustainable Top 100″, a list of Dutch professionals who are active in sustainability. Adrian is also Executive Director at Impact Institute.

MAURITS APPELDOORN

Maurits  is a Senior Associate. He holds an MSc International Relations and Political Philosophy, specializing in democratic theory. He previously worked at a subsidy consultant and for ING Bank.

CArmen van der Geer

Carmen is an True Price Analyst. She completed a liberal arts and sciences bachelor degree at Erasmus University College with a major in economics. As a research assistant at the Erasmus Center for Neuroeconomics she developed a fascination for the neural underpinnings of human behaviour. She attended the MSc. Cognitive Neuroscience at University College London. She is passionate about behaviour change and motivating people to make sustainable decisions. Driven by this affinity with sustainability, she completed a data science internship at Circle Economy before joining True Price. She loves racebiking and being outdoors in the mountains.

MICHEL SCHOLTE

Michel Scholte is a Co-Founder/Board Member of True Price. He holds an MSc in Sociology from the VU University Amsterdam, where he specialized in social research, agent based modelling and living wages. In addition, he is a member of think tank Worldconnectors and alumnus of the World Economic Forum Global Shapers Network. He holds various international advisory board positions in the field of impact measurement and valuation. Michel is also Director at Impact Institute.

PIETRO GALGANI

Pietro is R&D Manager and leads the Data and True Price method development work. He is passionate about developing new ways to bring social and environmental data to decision makers. He has been working on the Global Impact Database since 2017. He has a BSc in International Development and MSc in Industrial Ecology, and he loves gardening, music and food.