Announcing True Price attracts Managing Director Claire van den Broek

Claire and the True Price Team will focus on leading the True Price movement to a new phase and further expanding its activities and impact

The Steering Committee of True Price is pleased to announce Claire van den Broek as the new Managing Director of True Price. As of February 1st 2024, Claire will be dedicating her time fully to this new, vital role.

As the activities of True Price are expanding the steering committee decided to attract a managing director to lead this organization and growing movement into a new phase. As Managing Director Claire will focus on delivering the vision of the organisation, a world where all products are sold for their true price to enable a sustainable global economy.

She will lead the True Price Team in their various ambitious efforts towards the impact economy, including supporting organisations to calculate and implement true pricing, further develop the True Price Standard and build on the Global Partnership on the True Price of Food. With this change the co-founders of True Price will hand-over their executive tasks to Claire van den Broek. Michel Scholte and Adrian de Groot Ruiz will remain part of the board of directors of the organization and will continue to stay closely involved in that capacity.

Claire joined Impact Institute and True Price three years ago as Public Entrepreneurship Lead and was responsible for the external engagement of both organisations. She has a diverse track record in several commercial and non-profit roles in different businesses and organisations such as Ahold Delhaize, KPN and Save the Children.

Thanks to her entrepreneurial and strategic spirit, she will be further growing True Price, while making True Pricing part of our healthy and sustainable everyday lives.