True Price featured in De Groene Amsterdammer

True Price has recently been highlighted in De Groene Amsterdammer. In this engaging article, our co-founder Michel Scholte delves into the intricate dynamics of supply chains, the profound implications for society and the environment and how companies can take steps to integrate true pricing 

From economist Pigou who developed the concept of externalities in the early 1900s, to the first supermarket with true prices in Amsterdam, explore the full article to discover the origins of True Price and the rigorous methodology behind our approach to monetise social and environmental impacts.  

If businesses leverage True Price to quantify and address their hidden costs, this can pave the way for more sustainable practices across numerous industries and for a more inclusive economy that respects the rights of people and the planet. 

Read the full interview in Dutch here!