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Presentation at Ministry of Economic Affairs

On the 15th of July, True Price gave a presentation for more than 150 public administrators, at the Dutch Ministry of Economic Affairs about our report ‘The business case of […]

Consumentengids article published about true pricing

In the ‘Consumentengids’ of July 2014 you can read the article ‘cheap food has a price’ (‘Goedkoop eten heeft een prijs’, in Dutch). Through this interesting article, True Price has […]

Reblog Feike Sijbesma in The Guardian: “Shift to a circular economy is under way, from crop waste to solar”

In reality, there are no scarce resources, we just make them scarce. Through new supply chains, technology and policy, we can secure a future for generations By Feike Sijbesma, CEO Royal […]

Animation: True Pricing explained in 4 minutes (in Dutch)

Duurzaam made a great animated video that explains the principles of True Pricing and highlights our work. Watch it above (in Dutch)!

True Price & Tony’s Chocolonely Raise the Bar

At the annual Tony’s Fair, Tony’s Chocolonely published their Jaarfairslag 2014 (annual report, in Dutch), in which they announced that they intend to reduce the negative impact of their bar to […]

Last week to join the consultation: “The Business Case for True Pricing”

Business case report

After an exciting couple of weeks, we have now entered the last week of our online consultation around “The Business Case for True Pricing“: the report we are writing together […]

True Price selected as Radical Innovator by Vrij Nederland

Radicale Vernieuwers

Leading Dutch magazine Vrij Nederland hosts a yearly search to award Radical Innovators (Radicale Vernieuwers): those who not only have great ideas for a more sustainable and social society, but […]

Impression of seminar The Business Case for True Pricing


A beautiful spring day did not persuade people to pass up on the opportunity to learn more about ‘The Business Case for True Pricing’.  Over one hundred interested professionals attended […]

Event on May 20: The Business Case for True Pricing and Open Working Group on Monetization

Business case report

Date: 20 May 2014 Location: Amsterdam, Antonio Vivaldistraat 150 (EY) Time: 17.10-19.00, including drinks. Preceding the seminar, from 16.00 to 17.00, there will be an Open Working Group session as […]

Webinar with Herman Mulder and Hazel Henderson on data revolution


What does the call for a data revolution mean in the process of defining the Post-2015 development agenda? What are the essential elements to take into consideration in the search […]