Monetisation Factors for True Pricing

True Price has, over the past eight years, developed principles and a methodology to monetise a wide set of social and environmental costs. This document provides the first open access version of the monetisation factors developed by True Price, with the aim to facilitate the adoption and application of true pricing, fill a gap in the literature and accelerate standardisation. It provides monetisation factors for 10 environmental and 10 social true price impacts and their footprint indicators and sub-indicators, along with an explanation of the interpretation and sources.

True Price strives to make its monetisation database scientifically and normatively sound, comprehensive and applicable. The Principles for True Pricing provide the backbone for our methodology.

Monetisation Factors for True Pricing. Version 2020.1 – March 2020

The current version will be further improved based on expert feedback and True Price openly invites comments on the paper. Are you or your organisation interested in contributing to the development of the True Price method? Get in touch at


The Monetisation Factors for True Pricing are a work in progress. We invite you to leave your contact details to download the monetisation factors so that we can contact you as new versions are released. This will also add you to our quarterly newsletter.

I prefer not to share my contact details